Sign in
Events/Customers
customer.createdBuyer-initiated

Customer created

A new Customer row was created (first purchase from a buyer). Use this to sync to your CRM.

When this fires

A new customer record was created — usually the moment their first order checks out.

High frequency
This event is buyer-initiated, which means it can fire at checkout-traffic volume during busy periods. Make sure your handler responds in under ten seconds; queue any heavy work.

Sample payload

This is the exact envelope shape we POST to your endpoint — outer wrapper plus the per-event data payload. Field values are randomised on each render so you see the general shape, not a fixed example.

json
{
  "id": "e50c85e0-3417-4374-b715-097bb06d8f42",
  "event": "customer.created",
  "created": "2026-09-13T19:47:17.790Z",
  "data": {
    "id": "cgcmpnbupjg70000000000000",
    "email": "ngozi.nwosu64@yahoo.com",
    "name": "Ngozi Nwosu",
    "phone": "+2347060276159",
    "firstOrderId": "cdu6p3i73nnw0000000000000",
    "firstOrderNumber": "TY-86VFIRU"
  }
}

Use cases

  • Sync the new contact into your CRM (HubSpot, Klaviyo, Mailchimp).
  • Send a welcome email or first-time-buyer discount.
  • Tag the source channel for attribution reporting.

Subscribe in the dashboard

To start receiving this event, add it to a webhook's subscription list in Developers → Webhooks. Wildcard subscriptions ( customer.*) work too — see the webhooks guide for the matching rules.